Remove Background Free

Product photos on a white background

Turn a photo taken on a table or a floor into a clean marketplace image, and know in advance which shots will not work.

Processing happens on our server. The upload and the result are deleted within 30 minutes, and you can delete them yourself the moment the PNG is ready.

The short answer: upload the photo, choose white on the result page and download. That gives you the product on #FFFFFF at its original framing. For a marketplace main image, crop close and centre it on a white square so it fills about 85% of the frame. It works best on solid objects photographed against a plain surface.

Three real products, three different outcomes

Each photo below was uploaded to this site unchanged. The middle column is the cutout as downloaded, the right column is the same cutout placed on white with the recipe further down.

Water bottle standing on a light surface, original photo Original
The water bottle cut out, shown over a checkerboard Cutout
The water bottle centred on a white square On white
Water bottle: clean A solid, matte object on a plain light background. Only 2.5% of pixels ended up partly transparent, almost all of them on the outline, and nothing inside the bottle was lost. Source photo: Dirt Smurf, Wikimedia Commons, CC0. Cutout: this site, unedited. Processing: 12.7 s.
Pair of old high-top sneakers on a plain museum backdrop, original photo Original
The sneakers cut out, shown over a checkerboard Cutout
The sneakers centred on a white square On white
Sneakers: clean Museum shot on a plain backdrop. Laces and the sole edge came through intact, with 5.3% partial pixels on the outline. Source photo: Daderot, Wikimedia Commons, CC0. Cutout: this site, unedited. Processing: 10.9 s.
Brown leather duffel bag lying on the ground outdoors, original photo Original
The bag cut out with leftover ground and a see-through pocket, over a checkerboard Cutout
The bag on a white square, with grey haze along the bottom On white
Leather bag on the ground: failed A twig in front of the bag stayed as a smudge, a haze of ground was kept along the bottom, and the side pockets came out partly see-through. 38% of pixels are partly transparent and 16% of the bag itself lost opacity. This one needs a reshoot, not a fix. Source photo: Harsh Jadav, Wikimedia Commons, CC0. Cutout: this site, unedited. Processing: 8.1 s.

The pattern is the useful part. The bottle and the sneakers were photographed the way products usually are: one object, plain background, even light. The bag was a lifestyle shot on textured ground with things touching it. The model had to guess where the bag ended, and it guessed differently in different places.

How to shoot a product that cuts out cleanly

  1. STEP 01

    Use a plain surface that contrasts with the product

    A sheet of paper, a wall or a table top. Dark products on light paper, light products on a darker one. Avoid textured floors, grass and patterned cloth.

  2. STEP 02

    Keep the whole product in the frame, with nothing touching it

    Cables, hands, leaves and props that overlap the edge confuse the model about where the product stops.

  3. STEP 03

    Use soft, even light

    Daylight from a window works. Hard light makes dark shadows that the model may treat as part of the object.

  4. STEP 04

    Upload, choose white, check the edges

    On the result page, switch between white and black backgrounds. Haze and see-through areas are easy to miss on white and obvious on black.

Framing recipe for a square main image

Marketplaces display main images as squares and expect the product to fill most of it. Amazon, for example, asks for the product to occupy about 85% of the image. The pictures in the right column above were made like this, in any editor that has crop and canvas size:

  1. Download the transparent PNG, not the white version.
  2. Crop to the product's outline. Most editors have a "trim transparent pixels" command for this.
  3. Scale it so the longer side is 1700 px.
  4. Place it in the middle of a 2000 by 2000 px canvas filled with white.
  5. Export as JPG at quality 90. The three examples weighed 179 KB, 349 KB and 476 KB.

"Longer side at 85%" does not mean the product covers 85% of the area. A tall bottle fills only about 22% of the square, wide sneakers about 66%. That is normal: the rule is about the longest dimension.

Note that photos are scaled to 2200 px on the long side before processing. For a 2000 px canvas that is enough when the product fills most of the original photo. If it is small in a wide shot, crop the original around it before uploading.

The missing shadow

Look at the bottle on white again: it seems to hover. Real product photos on white keep a faint contact shadow where the object touches the surface. The model removes it with the background, because a shadow on the floor is, after all, floor. Either accept the floating look, which many shops do, add a soft grey ellipse under the product in an editor, or check whether the marketplace prefers a natural shadow for your category.

Questions people actually ask

Is the white on the result page pure white?
Yes. Choosing white on the result page fills the background with #FFFFFF, the value marketplaces mean by pure white. The composite is made in your browser from the transparent PNG, so nothing is uploaded a second time.
Does the tool make the product fill 85% of the frame?
No. You get your photo back at its own framing, with the background removed. Making the product fill most of a square canvas is one more step in any editor: crop close to the product, then place it on a larger white square. The recipe on this page gives exact numbers.
Why does my product look like it is floating?
Because the model removes the shadow under the product along with the floor. Photos on pure white usually keep a soft contact shadow, and without it the object looks pasted in. If that bothers you, add a faint grey ellipse under the product in an editor, or shoot on white paper so the shadow is already there and only the room needs removing.
Which marketplaces require a white background?
Amazon requires pure white for the main image of most categories, and several others, including Google Shopping and eBay, recommend or require a plain background. The rules differ by marketplace, category and country and they change, so check the current image guidelines of the store you are listing on before you prepare a whole catalogue.

Written and maintained by Denis. Last updated: November 2, 2026